MicroStrategy Says Drop the Micro, It’s Cleaner

Michael Saylor is seemingly accomplished considering small. The founder and CEO of MicroStrategy introduced Wednesday that his firm can be dropping the “Micro” from its title, as a substitute working as Technique. The corporate additionally introduced it might be altering its emblem to incorporate a “B”—a letter that notably doesn’t seem within the phrase “Technique.”

That “B,” which seems behind the title “Technique” within the new emblem, is a nod to Bitcoin, which at this level is basically Technique’s solely, nicely…technique. The corporate has mainly thrown its full weight behind the cryptocurrency, on the behest of its crypto evangelist CEO who has already purchased nearly 500,000 Bitcoins utilizing the corporate’s funds. In its press launch, the corporate known as itself the “largest Bitcoin Treasury Firm,” and stated that it was altering its model shade to orange to characterize “power, intelligence, and Bitcoin.”

Certain.

Technique broadcasts This fall 2024 monetary outcomes and launches new web site https://t.co/zwmL0kNH16. Be part of us for our Earnings Name at the moment at 5PM EST to listen to extra about our new model, monetary outcomes, and outlook for our Bitcoin Treasury Firm. $MSTR https://t.co/p1uovTN0sd

— Michael Saylor⚡️ (@saylor) February 5, 2025

Hey, fast query, although: Why not simply choose a reputation with “B” in it? I imply, should you’re going to alter the corporate’s title and you may make it something that you really want with the present data that you just wish to discover a strategy to work a Bitcoin-style “B” into it, why wouldn’t you just be sure you picked a reputation the place you didn’t should rapidly tack the image on on the finish? Name your self Blueprint and toss that stylized “B” proper up entrance. I’m neither a enterprise strategist nor a graphic designer however this appears like a particularly solvable drawback.

Anyway, right here’s some company converse gobbledygook from Saylor explaining the name change:

Technique is among the strongest and constructive phrases within the human language. It additionally represents a simplification of our firm title to its most vital, strategic core. Antoine de Saint-Exupery stated, ‘Perfection is achieved, not when there’s nothing extra so as to add, however when there’s nothing left to remove.’ After 35 years, our new model completely represents our pursuit of perfection.

Cool, man.

It’s a bit of humorous that Saylor and Co. are going so laborious on “Technique” as the corporate turns into increasingly narrowly targeted on a singular method to its enterprise. The corporate doesn’t actually do “technique” anymore. As an alternative, Technique is so tied up in Bitcoin that its inventory mainly serves as a proxy to the cryptocurrency itself.

Fortunately, Saylor has by no means gone all-in on one factor earlier than solely to get burned by it when the bubble bursts—besides that point when MicroStrategy served because the harbinger for the dot-com downturn that noticed the corporate inventory drop 62% in a single day. However aside from that one extraordinarily well-known time, flawless report. Certainly, deciding to double down a lot on a single cryptocurrency to the purpose that you just put it in your organization’s emblem won’t ever come again to chew him.